Athletic footwear giant Timberland Jet Li start the fitness market activities together

Recently, Timberland announced with the world's most outstanding Chinese famous movie star Mr. jointly launched the 2009 summer men's fitness market activities, launched a new fitness concept "mind body harmony", and released the men involved in the development of training by Jet Li Series products and physical and mental training courses. As the world's leading sports brand, has always been committed to the promotion of fitness, Jet Li has been adhering to the concept of "Health Better Life" personally called on people to join the movement, a common vision of bringing the two sides announced in 2008 to work together .Released for the first time after the market activities as cooperation Timberland and Jet Li proposed a new fitness concept - "Mind body harmony", which aims to promote the busy work and life of people face on a daily basis and actively participate in fitness activities, through sports and physical fitness at the same time, find inner peace and joy, to achieve physical and mental balance, harmony, unity health status. "I have visited many countries, and have seen a lot of people in the gym, but the expression is unpleasant, even painful," talking about the original intention to launch a new fitness concept, says Jet Li, modern city, people are faced with too many pressure, pure physical training is often not enough to help people achieve true health status.Therefore, I and Timberland 'heart body harmony', I hope people strong body at the same time, pay attention to the exercise of the heart, to achieve the healthy state of body and mind unified face life with a positive outlook and work. ' Around the the heart body harmonic "the core concept of men's fitness classes as well as men's training products, developed jointly with Jet Li, with a variety of print, outdoor, public relations and digital marketing communication platform to promote.Bi Po-yuan, vice president of the Timberland Greater China market, said, "We want to help people improve their daily fitness awareness through cooperation with Jet Li, gradually cultivate interest in sport, and eventually reach a 'heart body harmonic' physical and mental realm."

Timberland Støvler - Sommer og vinter-sko til hele familien. Nå også med nettbutikk med gratis frakt og retur!


Developed jointly by Timberland Jet Li man fitness classes called "Martial" is a precast routine physical and mental course of 60 minutes in length. 'Martial "in combination with four different nature of physical and mental exercises, learn the entire course of the operation of the traditional culture of China" gas "law as wind, water-based, fire Soil," yin and yang "concept and the essence of the martial arts, and mastery of Western modern fitness elements such as yoga and Pilates.As a product of the cultural blend of Chinese and Western fitness, firmness and flexibility Martial routine allows practitioners to experience unprecedented physical and mental pleasure, physical fitness while effectively relieve stress, help practitioners achieve "mind body harmony through the step-by-step training "realm. Same Martial named the new men's training products to the human element for the creation of the concept of interpretation of the theme of the different seasons, has a "mysterious water", "fire", "the wonderful soil" and "infuriating" four series.Depending on consumers and their demands, "Martial products are divided into" Martial Master "and" Wu extremely disciples "section. 'Martial disciples "Martial Master" is a high-end product, suitable for wearing fitness practitioners; relatively dynamic, suitable for fitness enthusiasts wearing.June, as the first quarter of the products of the mysterious water articles "first-to-market, product design to highlight the theme of Eastern wisdom, visual effects, such as yin and yang, Chinese collar and other details of its main colors of blue, strong fabric features, such as Climalite, Climacotton, X-Statics, make the wearer more free-flowing movement. Heart body harmonic body will make more "physical and mental realm, Timberland more office ethnic design a multi-functional fitness with - Martial Extreme with" auxiliary "Martial course training I can simple limb stretching exercises daily at home or in the office as tools to help busy people to shed stress and fatigue in the work. Timberland Jet Li, believe that "mind body harmony, nothing is impossible". Note: its total of two series of products: Sport Performance-sports performance series, Sport Style-sports fashion series.Timberland Men's Training Series belongs to sport performance.